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Protecting children from harmful TV alcohol advertising

  • 2 days ago
  • 1 min read

Alcohol Change Victoria has made a submission to the Australian Communications and Media Authority's (ACMA) review into alcohol advertising restrictions in the Commercial Television Industry Code of Practice 2015.


We recommend ACMA develop and implement a program standard for commercial free-to-air broadcasters to replace the Free TV Code, that:


  1. Ensures all forms of alcohol advertising are covered by the standard, including low and no-alcohol products, as well as alcohol promoted through sponsorships or when shown on sports players’ jerseys and sports stadiums;

  2. Limits alcohol advertising to late night times when children are less likely to be watching (e.g. 10.00pm to 5.00am);

  3. Prohibits alcohol advertising during all forms of sports programming, including but not limited to live broadcasts, replays, and sports talk shows; and

  4. Includes broadcast video-on-demand services in its remit.



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